PROBLEM | The old brand was visually weak. Creating little to no sense of urgency with consumers. The owners wanted something iconic, that could be their brand for the next one hundred years.

DESIGN SOLUTION | Time was a huge factor in the new brand since coffee itself is something that has been enjoyed since ancient sea faring merchants of the 1600's. When few men could actually read, so the merchant shops used images to brand their stores and shops. I set out to create something so simplistic yet, it stirred complex emotions from consumers.